RapNet Blog


  • Nikolay Piriankov

    As an online company, you may find that there are many technology solutions out there and there is always someone contacting you trying to sell you the next best “new solution”.

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  • How Your Jewelry Business Can Benefit From Content Marketing in 2018

    Today’s online jewelry industry is incredibly competitive and ever-changing, so how do you get ahead of your competitors? By focusing on what your prospective customers want. Even Google’s recent shift from keyword obsession to quality content reflects how dramatically the buying journeys of customers have changed in recent years. There’s no way around it: a content strategy is vital for any business to make it in the modern market. But just how do you get started with crafting a content strategy? With the right research, targeting, and attention to detail, you’ll be sure to dramatically improve your website’s rankings.

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  • Re-Cutting Diamonds

    The crystal structure of diamonds has a significant impact on what cut grade and more specific, polished grade could be achieved. Diamond surfaces are anisotropic, meaning that they have varying degrees of hardness. Some areas (crystal faces) can be cut and polished and others not. Diamond polishers have to know where to cut facets so as to avoid having any facets coinciding with such faces.

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  • RapNet Features Update

    In January, RapNet launched a brand new website, with an upgraded, more intuitive search, a more user-friendly interface and some clever new features. Here’s are some of the main enhancements on the new site that will make it easier and faster to search for diamonds.

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