RapNet Blog

• Dec 01, 2015
• by Jonny Katz

Because your sales associates are one of your best means of establishing your store’s reputation and making sales, you have to invest time, money and energy in them. For diamond retailers, its particularly important to get your sales team on track because the stakes are so high to the customer, and each diamond jewelry purchase is fundamentally wrapped up in their dreams. Every salesperson encountered on the way to concretizing those dreams has the responsibility to enhance the customer’s experience and improve the sale.

• Nov 24, 2015
• by Jonny Katz

• Nov 17, 2015
• by Debra Greenstein

Changes in fashion for diamond jewelry are usually more subtle and slower than the lightning-fast, drastic changes we see in the wider world of fashion. However, trends are still evident, and looking back at the past year, there are some obvious styles that stood out from the rest.

• Nov 04, 2015

The natural diamond, formed over millions of years is unarguably a rare and valuable manifestation. What about the diamonds that are now being manufactured synthetically? Can these diamonds still be considered precious? Will they replace genuine diamonds in the hearts of our customers? Or are they considered a substandard substitute?

• Oct 20, 2015
• by Jonny Katz

People pass a jewelry store in their travels, and like magic, they stop to stare at the window display of diamonds. Often, they enter because there’s just something very alluring about diamonds. What is the magic formula, then, that will move a person from simply gazing at your diamond jewelry to leaving your store as a customer after having purchased it from you?

• Oct 13, 2015
• by Saville Stern

Many of us have heard that we should avoid buying diamonds mined in Zimbabwe. This is because they are considered “conflict diamonds” or “blood diamonds” because of the legal and ethical issues involved. Why is this so?

• Oct 10, 2015
• by Shoshi Grossman

The diamond industry has changed dramatically over the years, from a local “handshake” business to a global industry where diamonds worth millions of dollars are being bought and sold on the internet every day. How and when did the diamond market make this transition to trading online and how has this impacted the diamond market as a whole?

• Oct 07, 2015
• by Saville Stern

For diamond jewelers in today’s market, knowing the source of their diamonds is an invaluable sales tool. Knowing where diamonds originate influences socially conscious consumers in their decision of what to buy and where to buy. No one wants to declare love with a blood diamond.

• Oct 04, 2015
• by Seema A. Athavale

Star and melee diamonds are minuscule diamonds weighing a fraction of a carat, sometimes as small as 0.6mm. Given their tiny size and the fact that they are usually sold in parcels, these natural diamonds can easily be contaminated by undeclared man-made diamonds. How can you detect man-made in these smaller diamonds?

• Sep 30, 2015
• by Debra Greenstein

You’re about to open a new online diamond jewelry store or you’re already managing one. Yours is one of many competing for the attention of online shoppers everywhere. So how do you stand apart? Start with these five steps.

• Sep 21, 2015
• by Elliott Black

There’s a lot to consider when it comes to safely and securely shipping diamonds within the United States. Some of the issues you must take into consideration include which carrier you’ll select, how to package your shipment, and choosing the right insurance. Here are some tips to help you make educated choices about these crucial aspects of shipping diamonds within the domestic US.

• Sep 16, 2015
• by Shoshi Grossman

A brand is the embodiment of all of the emotions and knowledge associated with a company or product. Your brand tells potential customers what they can expect from your products and services, and it differentiates you from your competitors. You want your brand to create an image in your customer's mind about your company and your product. You may want your jewelry brand to be known for exclusivity, expertise, glamour, romance, innovation, high quality, great value, or other features. Make sure your brand conveys this.

• Sep 08, 2015
• by Shoshi Grossman

When online shopping started taking off years ago, many predicted that it would spell the end for brick-and-mortar retailers. But then a new trend surfaced; the “bricks and clicks” model. Retailers quickly realized there are many benefits to offering customers both types of shopping experiences. Online retailers moved offline, and vice versa. Here are our top 6 benefits for having both an online and offline diamond jewelry storefront and tapping in to the best of both worlds