Do Synthetic Diamonds Pose a Threat to the Diamond Industry?
The natural diamond, formed over millions of years is unarguably a rare and valuable manifestation. What about the diamonds that are now being manufactured synthetically? Can these diamonds still be considered precious? Will they replace genuine diamonds in the hearts of our customers? Or are they considered a substandard substitute?Read More
What Influences a Customer to Buy Diamond Jewelry From Your Store?
People pass a jewelry store in their travels, and like magic, they stop to stare at the window display of diamonds. Often, they enter because there’s just something very alluring about diamonds. What is the magic formula, then, that will move a person from simply gazing at your diamond jewelry to leaving your store as a customer after having purchased it from you?Read More
Why It's Important to Avoid Diamonds From Zimbabwe
Many of us have heard that we should avoid buying diamonds mined in Zimbabwe. This is because they are considered “conflict diamonds” or “blood diamonds” because of the legal and ethical issues involved. Why is this so?Read More
A Brief History of Online Diamond Trading
The diamond industry has changed dramatically over the years, from a local “handshake” business to a global industry where diamonds worth millions of dollars are being bought and sold on the internet every day. How and when did the diamond market make this transition to trading online and how has this impacted the diamond market as a whole?Read More
Where Diamonds Are Mined & Why That Matters to Retailers and Consumers
For diamond jewelers in today’s market, knowing the source of their diamonds is an invaluable sales tool. Knowing where diamonds originate influences socially conscious consumers in their decision of what to buy and where to buy. No one wants to declare love with a blood diamond.Read More
Identifying Synthetic Diamonds In Parcels of Melee Sizes
Star and melee diamonds are minuscule diamonds weighing a fraction of a carat, sometimes as small as 0.6mm. Given their tiny size and the fact that they are usually sold in parcels, these natural diamonds can easily be contaminated by undeclared man-made diamonds. How can you detect man-made in these smaller diamonds?Read More
Diamond in the Rough: 5 Steps to Make Your Online Diamond Jewelry Store Stand Out
You’re about to open a new online diamond jewelry store or you’re already managing one. Yours is one of many competing for the attention of online shoppers everywhere. So how do you stand apart? Start with these five steps.Read More
Handled with Care. Best Practices When Shipping Diamonds Within the US
There’s a lot to consider when it comes to safely and securely shipping diamonds within the United States. Some of the issues you must take into consideration include which carrier you’ll select, how to package your shipment, and choosing the right insurance. Here are some tips to help you make educated choices about these crucial aspects of shipping diamonds within the domestic US.Read More
Branding Strategies for the Diamond Jewelry Retailer
A brand is the embodiment of all of the emotions and knowledge associated with a company or product. Your brand tells potential customers what they can expect from your products and services, and it differentiates you from your competitors. You want your brand to create an image in your customer's mind about your company and your product. You may want your jewelry brand to be known for exclusivity, expertise, glamour, romance, innovation, high quality, great value, or other features. Make sure your brand conveys this.Read More
Diamond Jewelry Stores: Online, Offline or Both?
When online shopping started taking off years ago, many predicted that it would spell the end for brick-and-mortar retailers. But then a new trend surfaced; the “bricks and clicks” model. Retailers quickly realized there are many benefits to offering customers both types of shopping experiences. Online retailers moved offline, and vice versa. Here are our top 6 benefits for having both an online and offline diamond jewelry storefront and tapping in to the best of both worldsRead More