RapNet Blog

The largest and most trusted marketplace for diamonds & jewelry


  • 9 Psychological Reasons For Why People Buy Diamond Jewelry

    Diamonds are beautiful and rare, but their practical uses are limited. Sure, you could argue that diamonds for the purpose of making industrial grade drill bits are useful, but those aren’t the kinds of diamonds found in a retail jewelry store. Since diamond jewelry in itself is not a functional gift, why then do people purchase diamond jewelry?

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  • How to Boost Targeted Traffic to Your Diamond Jewelry Store

    It’s not so hard to drive general traffic to your website, but what you really want is to attract the right traffic that will meet your business goals: sales and customers. There are several marketing methods that will enable you to drive targeted traffic to your website, find the right leads and help you close the best deal.

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  • Customer Service Do’s and Don’ts for Diamond Jewelers

    Excellent customer service can make your reputation as a diamond retailer. According to this research by InsightSquared, 66% of customers switch companies due to poor service and 58% are willing to spend more on companies that provide excellent customer service. Every industry has its norms, as well as the kind of conduct that is exceptionally good (and even that which should be avoided). Here’s a list of best practices for diamond jewelers based on customer feedback and industry standards. Make sure to modify these recommendations to best suit your own brand.

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  • Body Language Cues: What Retail Jewelry Customers Are Really Thinking

    Ah, the lovely couple - the girl with her shy smile, the beaming groom-to-be. They’ve said they want to buy an engagement ring and you’ve shown them some of this year’s best sellers, but so far, you’re not getting a sale. When you pull out the vintage Monique Lhuillier hexagon baguette diamond engagement ring in platinum, she gasps. Is this the ring they’ll choose or will they walk out the door? How do you know when someone is ready to buy? Is there a science to it or is it a matter of luck? Furthermore, can you use your own body language to influence a sale?

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  • The Magic and Mystery of a Diamond: A Unique Sales Tool for Jewelers

    What is it about diamonds that has continuously fascinated and intrigued those who buy them? From their early discovery in India in the 4th century BC, diamonds have been a source of myth, legend, and folklore. Through time, diamonds have continued to hold great allure and romanticism everywhere in the world. The intrinsic magic of a diamond can be used as a unique selling tool for all diamond jewelry retailers

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  • How Retail Diamond Jewelers Can Leverage Social Media Networks

    Social media provides particular advantages in the marketing of diamond jewelry. The networking element means that the proverbial word-of-mouth is spread rapidly and extensively. The visual component means that jewelers can easily showcase their diamond jewelry, and the potential for positive reviews means that the jewelers themselves are presented well too. Moreover, given the amount of time that consumers spend on social media sites, advertising the jewelry store and its diamonds through targeted ads can also be a sound business move.

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  • What Every Diamond Jeweler Needs to Know About Customer Relationships

    Building a customer base is vital to the success of all diamond jewelry stores, but what might seem less apparent is the importance of retaining the customers you already have.

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  • Can Trade Shows Help Diamond Buyers and Sellers?

    Most industries offer trade shows, and the diamond and jewelry industry is no different. But should you be spending the time and money to go? What are the benefits of attending? Are all trade shows created equal? What should you expect to get out of a trade show?

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  • Diamond Trading: The New Supplier-Retailer Connection

    Mobile and web technologies have fundamentally changed the way people do business worldwide. While basic principles have remained intact, such as providing real value to customers, strategically expanding your business to increase profitability, and more, there are many tactics which have changed. Before we get into the effect that technology has had on individual diamond retailers and suppliers, let’s take a look at how it has impacted the diamond market as a whole.

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  • The Art of Networking in the Diamond Business: Seizing the Moment

    As diamond buyers and sellers, we are always looking to make new connections and find original ways to promote ourselves. Networking is a great method to develop partnerships and relationships that will yield results if not now, then certainly in the future.

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