How to Negotiate Like a Boss in the Diamond Trading Business
Diamonds Traders value honor and tradition almost as much as they value the diamonds themselves. So when buying and selling diamonds, it is crucial to know and follow the unspoken rules of negotiation.Read More
From Princess to Cinderella – How to Cut a Princess Diamond
One of the things we have discovered after serving the jewelry industry for many years through our dedicated diamond re-cut and repair service is that Princesses form a disproportionate percentage of repairs. It is also the most abused and butchered of all diamond shapes. Over the years I have seen it all. Out of center culets, misaligned girdles, no girdles, Great Wall of China girdles, steep and flat facet groups and diamonds proportionately compromised with weights that they had no right to. But that is not all.Read More
8 Reasons You Need to be on an Online Diamond Trading Network Today
These days, 41% of people spend most of their time online with colleagues in professional networks. Joining a community dedicated to all things diamond, provides a unique place to find current market and pricing information and exchange ideas with other people interested in diamonds and diamond jewelry.Read More
Understanding Light Leakage in Diamonds
There are a plethora of images on websites, and printed material to show the evils of flat or steep diamonds, but are they a correct rendering of what really happens to light in a diamond? Let us put them to the test.Read More
Case Study: Akshar Impex
How Akshar Impex uses RapNet to generate and retain global buyers, thus increasing sales.Read More
Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Three.
In the past two weeks we’ve discussed how sales people deal with customers, especially those who think they know “exactly what they want,” and we’ve explained why the wrong approach by a sales person can result in losing a customer rather than making the sale. Here, we will explain an alternative approach that would be more likely to result in a sale, and a “relationship” that will result in future purchases from you by this customer.Read More
Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Two.
Last week we discussed how important diamond grading reports have become in terms of diamond sales, and how customers today often come in with a specific set of criteria, dictating to you – the salesperson – “exactly what they want.” Today, we will begin a discussion of how to take control of such a situation and show the customer not only what he wants, but possibly something that is an even wiser choice.Read More
Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part One.
Many of you may be shaking your heads in agreement, yearning for the “good old days” when people bought diamonds just because they were pretty. I understand that nostalgic attitude, but I also remember how much misrepresentation – both unintentional and deliberate – occurred, and the numerous tricks by which the unscrupulous would not only make the sale, but also build a reputation as “the best place” to get a “bargain”…at the expense of honest, knowledgeable jewelers!Read More
9 Psychological Reasons For Why People Buy Diamond Jewelry
Diamonds are beautiful and rare, but their practical uses are limited. Sure, you could argue that diamonds for the purpose of making industrial grade drill bits are useful, but those aren’t the kinds of diamonds found in a retail jewelry store. Since diamond jewelry in itself is not a functional gift, why then do people purchase diamond jewelry?Read More
How to Boost Targeted Traffic to Your Diamond Jewelry Store
It’s not so hard to drive general traffic to your website, but what you really want is to attract the right traffic that will meet your business goals: sales and customers. There are several marketing methods that will enable you to drive targeted traffic to your website, find the right leads and help you close the best deal.Read More