Author: William Chu

Learn how to take professional-quality jewelry photos and videos for e-commerce with DIY techniques or ready-made lightboxes.

William Chu

Founder, Picup Media

Tracing his roots from a generation of jewelers, William entered the jewelry industry as a goldsmith and bench diamond jeweler for over 6 years before founding Picup Media in 2014. Since its inception, Picup Media’s innovative solutions have assisted over 10,000 jewelers globally, particularly in the field of successful business digital shift and transformation.

With his valuable contribution to the industry, William has been recognized as Honoree for Young Entrepreneur of the Year at JNA Awards for 2 consecutive years in 2019 and 2020.

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