RapNet Blog

Industry tips & tricks, best practices and market insights

  • The New RapNet Inbox - a smarter, safer way to communicate

    With over 30,000 transactions initiated in the RapNet inbox each month, the new inbox is a significant upgrade that will make your communication more secure, efficient and organized.

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  • What You Need to Know About the All-New Safer, Simpler and Smarter RapNet

    RapNet has released a new platform, to make your online diamond trading more secure, efficient and user-friendly. Find out how the new platform will help you trade diamonds better. So, what's new in the new RapNet...?

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  • A Guide to Jewelry Software Solutions

    When a business owner gets to the point where their current business processes are getting increasingly complex and harder to track, it’s usually time for a change. Learn about the various software solutions that are aimed to help different segments of this industry.

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  • Understanding Cut Grades

    Understanding cut grades allows a retailer to make informed decisions when purchasing diamonds and therefore buy better. It also allows a retailer to explain the cut grade of a diamond to a client in an authoritative manner.

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  • Digital Advertising for Retail Jewelers 101

    Let’s face it, everyone wants to master this advertising medium that is all-consuming. And for most, that is simply not attainable. The problem with hiring a digital marketing company is that you don’t know enough about marketing to assess how they are performing. At the very least though, you should know the basics of digital marketing.

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  • Trading Diamonds Safely: Panel Discussion at JCK 2017

    When trading diamonds online, it is vital to protect yourself from thieves and scammers. RapNet addressed the issue at this year's JCK Las Vegas by hosting a panel discussion on trading safely online.

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  • Facet Definition: What You Need to Know

    Every facet on a diamond fulfills a specific function. The crown facets are the ‘windows’ of the diamond which let light enter and exit a diamond. The pavilion facets are the ‘work horses’ that reflect light back through the crown facets. It is important that facets be placed in the correct positions and on the correct angles to perform their task effectively. The crown and pavilion facets have to line up perfectly. Also, all the facets have to be polished, so that they are free of any polish lines, abrasions or other surface anomalies that could compromise light reflection. After all, any diamond is only as good as its worst facet.

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  • Does Your Logo Need a Makeover?

    We’re only a few months into the new year. A clean slate. So there couldn’t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking in your store. In other words…your target market. Many retailers are looking to become a bigger bridal store. Others are venturing into more custom or estate. If it’s changed over the course of many years, it’s time to look at everything you do, from the inventory you carry to the staff representing you and yes, to your marketing. That begins with your corporate logo.

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  • The Diamond Retail Evolution

    The dynamic between the customer and a company is delicate. When a company evolves, customers must learn to adapt to its new ways. Similarly, when customer patterns change, the market needs to be ready and willing to tend to their needs. If either party remains static, the healthy dynamic gets lost. When it comes to diamonds, there are so many fluid aspects that define both customers and dealers. For example, while at one point the entire industry was very private, today there is almost complete transparency. Not only can a customer immediately compare your products with your competitor, they can go as far to check the stone’s market value and tell you what you should be charging for your own goods!

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  • Trading Safely Online: Top Tips for Avoiding Email Fraud, Phishing Scams and Hackers

    Trading online has many great advantages. It’s easy, efficient and cost effective and opens you up to a world of diamonds and inventory which would otherwise be difficult to access. However, as with all business matters where money and high value items change hands, you must be sure to trade smart in order to avoid falling victim to would-be fraudsters.

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