RapNet Blog


  • Trading Diamonds Safely: Panel Discussion at JCK 2017

    When trading diamonds online, it is vital to protect yourself from thieves and scammers. RapNet addressed the issue at this year's JCK Las Vegas by hosting a panel discussion on trading safely online.

    Show more

  • Facet Definition: What You Need to Know

    Every facet on a diamond fulfills a specific function. The crown facets are the ‘windows’ of the diamond which let light enter and exit a diamond. The pavilion facets are the ‘work horses’ that reflect light back through the crown facets. It is important that facets be placed in the correct positions and on the correct angles to perform their task effectively. The crown and pavilion facets have to line up perfectly. Also, all the facets have to be polished, so that they are free of any polish lines, abrasions or other surface anomalies that could compromise light reflection. After all, any diamond is only as good as its worst facet.

    Show more

  • Does Your Logo Need a Makeover?

    We’re only a few months into the new year. A clean slate. So there couldn’t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking in your store. In other words…your target market. Many retailers are looking to become a bigger bridal store. Others are venturing into more custom or estate. If it’s changed over the course of many years, it’s time to look at everything you do, from the inventory you carry to the staff representing you and yes, to your marketing. That begins with your corporate logo.

    Show more

  • The Diamond Retail Evolution

    The dynamic between the customer and a company is delicate. When a company evolves, customers must learn to adapt to its new ways. Similarly, when customer patterns change, the market needs to be ready and willing to tend to their needs. If either party remains static, the healthy dynamic gets lost. When it comes to diamonds, there are so many fluid aspects that define both customers and dealers. For example, while at one point the entire industry was very private, today there is almost complete transparency. Not only can a customer immediately compare your products with your competitor, they can go as far to check the stone’s market value and tell you what you should be charging for your own goods!

    Show more

Subscribe to
RapNet's Blog

Read about the latest tips & tricks, best practices and market insights

Become a member

Become a member

See for yourself how RapNet will give you the most current and accurate market information on pricing, diamonds and people for your jewelry and diamond business.

Close