RapNet Blog

Industry tips & tricks, best practices and market insights

  • Establishing your store’s credibility and reputation online

    When a customer walks into your store, it’s not only your product selection that’s on display - it’s your exceptional customer service as well. So, how do you ensure that the reputation and credibility you’ve worked so hard to achieve comes across when someone sitting at home at 11 PM clicks on your website?

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  • RapNet Year In Review 2019

    Here's a list of things we accomplished together on RapNet last year.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 5/5

    As a retail business, you are always looking for ways to boost profits while keeping costs low. Emails are a powerful and cost effective way to communicate with your current and potential customers. Whether you use emails to update customers about orders, new products, or sales, it can be an extremely effective marketing channel.

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    Topics: Best Practices Retail Marketing

  • The Jewelry Retailer's Ultimate Marketing Guide: Part 4/5

    When I’m shopping online for products that I regularly buy, like electronics, home supplies, or food, I rarely visit more than one or two websites. I’ve already decided which vendors I trust and who offers the best prices.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 3/5

    Whether you’re just starting out or looking to grow your social media presence, there are a few basic principles that can help you build your business online. Sure, it can sometimes seem like the social media sphere is mostly noise and funny cat videos, but with the right strategy, content and tools, you can make the most of the time you spend there.

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    Topics: Best Practices Retail Marketing

  • The Jewelry Retailer's Ultimate Marketing Guide: Part 2/5

    We all know that Facebook likes and shares don’t pay the bills. For social media advertising to be profitable leads need to convert to customers. The biggest mistake we see from small business owners that have started running social ads is not properly utilizing retargeting ads. A proper retargeting campaign on social media can make all the difference between an advertising campaign that burns money and one that is profitable.

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    Topics: Best Practices Retail Marketing

  • The Jewelry Retailer's Ultimate Marketing Guide: Part 1/5

    Creating an online presence is never a one size fits all solution. However, there are several steps every business can take in creating a stronger online presence, which inevitably leads to more eyes on your products and a favorable ROI. Your online presence will often be the first place people learn about your brand, so you want it to reflect your business at its best.  Here are the top 5 ways to create a shining online presence for your jewelry company.

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    Topics: Best Practices Retail Marketing

  • Introducing a New Look for RapNet Navigation

    Spend less time clicking and more time trading! We are excited to release our newly designed navigation menu, with a range of improvements to the menu and design based on feedback from our members.

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    Topics: New RapNet Product Updates

  • Buying and Selling Jewelry on RapNet

    Since 1996, RapNet has been the world’s leading online diamond trading network. On February 4th, 2019, jewelry trading was added to the platform. With sellers being able to list both diamonds AND fine jewelry - including bracelets, earrings, rings, necklaces, pendants, cufflinks and pins - RapNet members are able to source diamonds and jewelry in one central, safe and efficient platform. RapNet Jewelry comes with the same ease, security and efficiency to which you are accustomed on RapNet.

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  • Everything You Need To Know About The New RapNet Trade Center

    Read on to find out how the new Trade Center will affect the way you trade...

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