RapNet Blog

Industry tips & tricks, best practices and market insights

  • The Jewelry Retailer's Ultimate Marketing Guide

    Introducing a special 5-part blog series for jewelry retailers, aimed at helping you utilize online marketing to increase traffic and sales. The series covers useful topics such as building websites, making the most of social media and email marketing, with tools you can put into action today to start bringing more customers to your website and retail store.

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  • Watch Our Webinar: Protect Yourself from Fraud and Risks When Trading Online

    Watch our webinar replat and learn from a panel of industry experts from JVC, JBT and RapNet about how to protect yourself from fraud and scams and trade more safely.

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  • 5 RapNet tools to fortify your business during the corona crisis

    As we all face the daunting challenges of the corona crisis, RapNet is dedicated to helping our members thrive, knowing that by working together and looking out for each other, we can persevere and keep our businesses profitable. Read about the 5 ways that RapNet can help your business weather the storm and even thrive.

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  • Establishing your store’s credibility and reputation online

    When a customer walks into your store, it’s not only your product selection that’s on display - it’s your exceptional customer service as well. So, how do you ensure that the reputation and credibility you’ve worked so hard to achieve comes across when someone sitting at home at 11 PM clicks on your website?

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  • RapNet Year In Review 2019

    Here's a list of things we accomplished together on RapNet last year.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 5/5

    As a retail business, you are always looking for ways to boost profits while keeping costs low. Emails are a powerful and cost effective way to communicate with your current and potential customers. Whether you use emails to update customers about orders, new products, or sales, it can be an extremely effective marketing channel.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 4/5

    When I’m shopping online for products that I regularly buy, like electronics, home supplies, or food, I rarely visit more than one or two websites. I’ve already decided which vendors I trust and who offers the best prices.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 3/5

    Whether you’re just starting out or looking to grow your social media presence, there are a few basic principles that can help you build your business online. Sure, it can sometimes seem like the social media sphere is mostly noise and funny cat videos, but with the right strategy, content and tools, you can make the most of the time you spend there.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 2/5

    We all know that Facebook likes and shares don’t pay the bills. For social media advertising to be profitable leads need to convert to customers. The biggest mistake we see from small business owners that have started running social ads is not properly utilizing retargeting ads. A proper retargeting campaign on social media can make all the difference between an advertising campaign that burns money and one that is profitable.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 1/5

    Creating an online presence is never a one size fits all solution. However, there are several steps every business can take in creating a stronger online presence, which inevitably leads to more eyes on your products and a favorable ROI. Your online presence will often be the first place people learn about your brand, so you want it to reflect your business at its best.  Here are the top 5 ways to create a shining online presence for your jewelry company.

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