RapNet Blog

Industry tips & tricks, best practices and market insights

  • The Jewelry Retailer's Ultimate Marketing Guide: Part 4/5

    When I’m shopping online for products that I regularly buy, like electronics, home supplies, or food, I rarely visit more than one or two websites. I’ve already decided which vendors I trust and who offers the best prices.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 3/5

    Whether you’re just starting out or looking to grow your social media presence, there are a few basic principles that can help you build your business online. Sure, it can sometimes seem like the social media sphere is mostly noise and funny cat videos, but with the right strategy, content and tools, you can make the most of the time you spend there.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 2/5

    We all know that Facebook likes and shares don’t pay the bills. For social media advertising to be profitable leads need to convert to customers. The biggest mistake we see from small business owners that have started running social ads is not properly utilizing retargeting ads. A proper retargeting campaign on social media can make all the difference between an advertising campaign that burns money and one that is profitable.

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  • The Jewelry Retailer's Ultimate Marketing Guide: Part 1/5

    Creating an online presence is never a one size fits all solution. However, there are several steps every business can take in creating a stronger online presence, which inevitably leads to more eyes on your products and a favorable ROI. Your online presence will often be the first place people learn about your brand, so you want it to reflect your business at its best.  Here are the top 5 ways to create a shining online presence for your jewelry company.

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  • Introducing a New Look for RapNet Navigation

    Spend less time clicking and more time trading! We are excited to release our newly designed navigation menu, with a range of improvements to the menu and design based on feedback from our members.

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  • Buying and Selling Jewelry on RapNet

    Since 1996, RapNet has been the world’s leading online diamond trading network. On February 4th, 2019, jewelry trading was added to the platform. With sellers being able to list both diamonds AND fine jewelry - including bracelets, earrings, rings, necklaces, pendants, cufflinks and pins - RapNet members are able to source diamonds and jewelry in one central, safe and efficient platform. RapNet Jewelry comes with the same ease, security and efficiency to which you are accustomed on RapNet.

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  • Everything You Need To Know About The New RapNet Trade Center

    Read on to find out how the new Trade Center will affect the way you trade...

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  • 5 FinTech Innovations That Can Help Online Jewelry Retailers

    As an online company, you may find that there are many technology solutions out there and there is always someone contacting you trying to sell you the next best “new solution”.

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  • How Your Jewelry Business Can Benefit From Content Marketing in 2018

    Today’s online jewelry industry is incredibly competitive and ever-changing, so how do you get ahead of your competitors? By focusing on what your prospective customers want. Even Google’s recent shift from keyword obsession to quality content reflects how dramatically the buying journeys of customers have changed in recent years. There’s no way around it: a content strategy is vital for any business to make it in the modern market. But just how do you get started with crafting a content strategy? With the right research, targeting, and attention to detail, you’ll be sure to dramatically improve your website’s rankings.

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  • Re-Cutting Diamonds

    The crystal structure of diamonds has a significant impact on what cut grade and more specific, polished grade could be achieved. Diamond surfaces are anisotropic, meaning that they have varying degrees of hardness. Some areas (crystal faces) can be cut and polished and others not. Diamond polishers have to know where to cut facets so as to avoid having any facets coinciding with such faces.

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