RapNet Blog

Industry tips & tricks, best practices and market insights

  • Diamond Jewelry Stores: Online, Offline or Both?

    When online shopping started taking off years ago, many predicted that it would spell the end for brick-and-mortar retailers. But then a new trend surfaced; the “bricks and clicks” model. Retailers quickly realized there are many benefits to offering customers both types of shopping experiences. Online retailers moved offline, and vice versa. Here are our top 6 benefits for having both an online and offline diamond jewelry storefront and tapping in to the best of both worlds

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  • How to Use Content Marketing to Drive Traffic to Your Online Diamond Jewelry Store

    So you have a beautiful diamond retail website. The look and feel is just right. You’re featuring the most brilliant diamonds and other exquisite jewelry items. How do you get people to come? Easy. Create Content.

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  • Top 6 Benefits of Launching an Online Diamond Jewelry Store

    Today, having an online counterpart to your brick-and-mortar store is a must – especially for diamond jewelry retailers. While it takes real work to develop and maintain a successful site, doing so will pay off bigtime. Here are the top six ways that having an online diamond jewelry store impacts your business:

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  • Beginners Guide: 6 Steps to Setting Up Your Online Diamond Jewelry Store

    So you’re ready to set up your online store… that’s great! Whether you’re complementing a brick-and-mortar store with an online presence or you’re starting out with an online diamond jewelry retail store, here are six basic steps to take to get you started.

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  • An Introduction to Social Media and the Benefits for Diamond Jewelry Retailers

    Social media has become a way of life for not only personal communication but also for business, notwithstanding diamond jewelry retailers. Social media is a tool that can aid in driving traffic to your site. The idea behind social media is that everybody likes to share, be heard, and feel like they are part of something. This can be great for your diamond jewelry business if you make sure you are targeting the right audience at the right times and you are creating compelling messages that people want to share.

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  • 6 Tips to Drive More Business to Your Diamond Jewelry Store

    The purchase of diamond jewelry has signified luxury and romance for decades, thanks to a combination of wildly successful advertising campaigns and a highly controlled market, which keeps prices steady. Thanks to these forces, the diamond jewelry market has shown itself to be surprisingly resilient and highly competitive, even despite significant economic fluctuations over the past decade. Retailers who want to keep up in today’s competitive luxury market have to proactively drive jewelry sales. Here are 6 tips to drive more business to your diamond jewelry store.

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    • Jul 06, 2015

    Are you Being Fooled About True Body Color?

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  • The Small Diamond Retailer Advantage: Being the Expert in Your Niche

    When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.

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  • Stuck in a Rut? Get Some New Friends on an Online Diamond Trading Network

    We get by with a little help from our friends. Yes, that’s a line from a famous Beatles song, but it’s also the mantra for those in the diamond business looking for knowledge, inspiration and connections. And where’s the best place to find “friends” in your business? The answer shouldn’t surprise you – a diamond market community powered by data.

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  • Dressing for Success: How to Obtain a Diamond Inventory Worth Boasting About

    There is a popular saying, “Don’t dress for the job you have; dress for the job you want next”. It’s not just a matter of wearing the right clothes, it’s knowing what it takes to be successful and looking like you deserve it at all times. People do it in the business world so why not do it in the diamond jewelry business? Whether you’re a retailer or dealer, designing your online presence to reflect a large inventory of diamonds is the first step towards attracting and catering to the customers you’ve always wanted.

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