Shoshi Grossman

  • How Educating Customers About the 4Cs Can Help Diamond Jewelers Make More Sales

    If you are a jeweler, you know that diamond jewelry is one of the most popular types of jewelry. Aside from the common emotional symbolism that would compel a customer to buy a diamond piece, such as love, elegance, beauty, and wealth, there are real nuts-and-bolts associated with the value of a diamond that must be conveyed to them too – the 4Cs. The 4Cs serve as a sort of “user-friendly” acronym that helps customers better understand what to look for when making a purchase.

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  • Diamond Clarity: Helping your Customer Make a Clear Choice

    As a measure of value, diamond clarity plays a similar role to that of carat weight, in that flawless diamonds are so rare, they tend to be very expensive. However, most consumers are usually surprised by how little difference there is to a diamond’s appearance between two different clarity grades.

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  • The Art of Networking in the Diamond Business: Seizing the Moment

    As diamond buyers and sellers, we are always looking to make new connections and find original ways to promote ourselves. Networking is a great method to develop partnerships and relationships that will yield results if not now, then certainly in the future.

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  • Can Trade Shows Help Diamond Buyers and Sellers?

    Most industries offer trade shows, and the diamond and jewelry industry is no different. But should you be spending the time and money to go? What are the benefits of attending? Are all trade shows created equal? What should you expect to get out of a trade show?

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  • How Retail Diamond Jewelers Can Leverage Social Media Networks

    Social media provides particular advantages in the marketing of diamond jewelry. The networking element means that the proverbial word-of-mouth is spread rapidly and extensively. The visual component means that jewelers can easily showcase their diamond jewelry, and the potential for positive reviews means that the jewelers themselves are presented well too. Moreover, given the amount of time that consumers spend on social media sites, advertising the jewelry store and its diamonds through targeted ads can also be a sound business move.

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