What Every Diamond Jeweler Needs to Know About Customer Relationships
Building a customer base is vital to the success of all diamond jewelry stores, but what might seem less apparent is the importance of retaining the customers you already have.
Body Language Cues: What Retail Jewelry Customers Are Really Thinking
Ah, the lovely couple - the girl with her shy smile, the beaming groom-to-be. They’ve said they want to buy an engagement ring and you’ve shown them some of this year’s best sellers, but so far, you’re not getting a sale. When you pull out the vintage Monique Lhuillier hexagon baguette diamond engagement ring in platinum, she gasps. Is this the ring they’ll choose or will they walk out the door? How do you know when someone is ready to buy? Is there a science to it or is it a matter of luck? Furthermore, can you use your own body language to influence a sale?
Customer Service Do’s and Don’ts for Diamond Jewelers
Excellent customer service can make your reputation as a diamond retailer. According to this research by InsightSquared, 66% of customers switch companies due to poor service and 58% are willing to spend more on companies that provide excellent customer service. Every industry has its norms, as well as the kind of conduct that is exceptionally good (and even that which should be avoided). Here’s a list of best practices for diamond jewelers based on customer feedback and industry standards. Make sure to modify these recommendations to best suit your own brand.
What You Need to Know About the All-New Safer, Simpler and Smarter RapNet
RapNet has released a new platform, to make your online diamond trading more secure, efficient and user-friendly. Find out how the new platform will help you trade diamonds better. So, what's new in the new RapNet...?
The New RapNet Inbox - a smarter, safer way to communicate
With over 30,000 transactions initiated in the RapNet inbox each month, the new inbox is a significant upgrade that will make your communication more secure, efficient and organized.