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Forevermark Hosts 'Shape the Future' Partner Forum
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Press Release: Forevermark, the diamond brand inscribed with a promise of beauty, rarity and responsible sourcing, hosted its second annual Forevermark partner forum at the Ritz-Carlton Orlando, Grande Lakes in Orlando, Florida this week....
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Marketing
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Mar 21, 2013
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Forevermark
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Macy's Debuts 'What's in Store?' Series
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Macy’s presented a sitcom-style blitz, featuring “guest stars” including Camila Alves, Justin Bieber, Sean “Diddy” Combs, Marcus Samuelsson, Carlos Santana, Martha Stewart, Taylor Swift, Donald Trump, and sitcom legend Florence Henderson...
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Marketing
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Sep 12, 2012
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Rapaport News
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Marketing
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Aug 08, 2012
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Rapaport News
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Marketing
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Aug 01, 2012
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Jeff Miller
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Marketing
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Jun 19, 2012
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Jeff Miller
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Luxury Spending Report: Lower-Income Affluents Return
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U.S. consumers who are defined by Unity Marketing as ''high earners not rich yet,'' or HENRYs, have returned to the luxury goods marketplace, according to the retail consultancy. Unity Marketing considers HENRYs to have annual incomes...
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Retail
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May 25, 2012
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Jeff Miller
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JA Seminar Addresses Selling to Millennials
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Jewelers of America (JA) directors Molly Fallon and Amanda Gizzi will reveal secrets to marketing to the Millennial generation during their JCK Vegas show seminar, "Romancing Millennials and Marketing to the Next Generation," on June...
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Marketing
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May 22, 2012
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Jeff Miller
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Blue Nile Appoints Saez as Chief Marketing Officer
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Online retailer Blue Nile appointed Engle Saez as the company's chief marketing officer. Saez has provided branding, marketing, and product leadership for more than 20 years to consumer brands such as Esprit de Corp, Eddie...
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Marketing
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May 07, 2012
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Jeff Miller
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PGI-USA Adds Four New Staff Members
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Platinum Guild International (PGI-USA) appointed four new staff members: Sandra Berry, the marketing coordinator; Amanda Tropila, the public relations coordinator; Steven M. Prisamt, the financial manager and Jill Moynihan, the marketing...
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Marketing
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Apr 19, 2012
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Jeff Miller
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Forevermark Hosts U.S. Partner Forum
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Press Release: Forevermark, the diamond brand from the De Beers group of companies, hosted its first annual Forevermark Partner Forum at the Boca Raton Resort and Beach Club this week. The Forum introduced...
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Marketing
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Mar 22, 2012
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Forevermark
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Silver Jewelry Sales Rise, Margins Prove Strong
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The Silver Promotion Service (SPS) posted its third Annual Silver Jewelry Sales Survey, measuring silver jewelry sales performance during 2011. Among the findings, 77 percent of jewelry retailers observed a sales increase of silver...
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Marketing
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Mar 20, 2012
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Jeff Miller
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Gemesis Enhances Online Marketing Effort
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Gemesis Diamond Company is in full production for lab-created colorless and fancy yellow diamonds and it sells direct to the public at www.gemesis.com. The company is promoting the advantages of lab-created stones to consumers online through its public...
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Gemstones
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Mar 13, 2012
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Jeff Miller
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Retail
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Jan 18, 2012
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Rapaport News
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Learn How to Use the Internet, Social Media More Effectively
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Press Release: Unity Marketing will host a webinar December 13 for specialty retailers and marketers that sell through them. Guarantee a prosperous New Year for your retail business by maximizing the way you use the Internet. You'll learn: •The Top Priority for Specialty Retailers...
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Marketing
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Dec 06, 2011
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Unity Marketing
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Unity Marketing Study Shows Jewelers How to Capture Lost Share
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Jewelers have been hit by a number of factors that have hurt their businesses recently, according to a new study of the jewelry market published by Unity Marketing. Rising product costs have pressured margins and given consumers reason to seek more affordable alternatives, such as new metals and faux...
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Research
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Oct 18, 2011
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Jeff Miller
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Diamond News Broadcast
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Download MP3 audio file.The Jewelry Consumer Opinion Council (JCOC) published a report detailing the Hispanic consumer market in terms of what that segment wants to purchase, how much they intend to spend, and from which...
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Marketing
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Sep 28, 2011
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Rapaport News
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New Platinum Campaign Targets Millennial Consumers
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The Platinum Guild International-USA (PGI-USA) will launch a multimedia campaign this October specifically meant to attract the millennial consumer. This campaign represents a new direction for PGI-USA, introducing positioning that resonates with emotion...
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Marketing
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Sep 27, 2011
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Jeff Miller
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‘Back to Bridal’ Should be the Mantra for Jewelers
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Even as they leverage synergies, score win-wins and think outside of the box, chief executives at troubled companies often cite the need to return to the “core competency” that served as the foundation for their firms’...
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Marketing
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Sep 21, 2011
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Stevan Buxbaum
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Hearts On Fire, Hearst Magazines Launch Media Campaign
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Hearst Magazines and the diamond brand Hearts On Fire announced a partnership that encompasses a print ad campaign, as well as a social media, user-generated content contest. Hearst Magazines’ in-house creative agency conceived and is executing an original advertising...
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Marketing
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Sep 09, 2011
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Ricci Dipshan
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Marketing
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Jul 22, 2011
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Unity Marketing
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