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USPTO Approves the 'Le Vian Exotics' Trademark
The U.S. Patent & Trademark Office (USPTO) issued the trademark "Le Vian Exotics" to Le Vian Corporation of Great Neck, New York on April 15 with the registration number 4514707.Le Vian first used "Le Vian...
Financial-Legal Apr 18, 2014 Jeff Miller
baume
Baume & Mercier's Ad Campaign Highlights Universal Moments
Swiss watch brand Baume & Mercier unveiled a new ad campaign that was shot by Peter Lindbergh and reveals what the brand calls universal photographic stories, such as a commitment, a wedding, a birth, an achievement, a birthday and...
Watches Mar 25, 2014 Jeff Miller
tom ford
Tom Ford Opens Ecommerce Channel
Fashion and jewelry designer Tom Ford opened an ecommerce website that offers items including handbags, leather goods, footwear, jewelry, eyewear and the Tom Ford Beauty cosmetics and fragrance lines. Ford said,...
Marketing Mar 25, 2014 Jeff Miller
pam danziger
Danziger to Deliver Keynote on Marketing Gold, Jewelry to Millennials
Press Release: On April 11, Pam Danziger, the president of Unity Marketing, will be delivering a keynote address at the fourth annual Gold Conference to be held at CUNY Graduate Center, 365 5th Avenue in New York City. Her...
Marketing Mar 17, 2014 Unity Marketing
Forevermark
Forevermark Hosts Third Annual Canadian Partner Forum
Press Release: Forevermark, the diamond brand inscribed with a promise of beauty, rarity and responsible sourcing, and Crossworks Manufacturing Ltd. hosted its third annual Forevermark Canadian Partner Forum at the La Quinta Resort in Palm...
Marketing Mar 11, 2014 Forevermark
tiffany small
Tiffany & Co. Selects Ogilvy & Mather for Global Marketing
Tiffany & Co. selected global advertising firm Ogilvy & Mather Worldwide as its marketing communications partner to complement internal marketing capabilities. The selection process involved screening a number of professional firms during a four-month period.Ogilvy...
Marketing Feb 24, 2014 Jeff Miller
jaffe
A. Jaffe Selects Advertising Agency of Record
Diamond firm A. Jaffe Inc. signed with Experience Advertising Inc. as its agency of record to coordinate and manage all online marketing channels and social media advertising. Experience Advertising manages ecommerce companies and lead-generation...
Marketing Feb 12, 2014 Jeff Miller
msja
MJSA Lines Up Trade Seminars During New York Expo
Press Release: MJSA, the trade association dedicated to professional excellence in jewelry making and design, announced its full slate of speakers for MJSA Expo New York, its flagship trade show at Hilton New York...
Manufacturing Feb 11, 2014 MJSA
red dress event
Hearts On Fire Diamonds Dazzle Red Dress Collection Event
Press Release: Hearts On Fire®, The World’s Most Perfectly Cut Diamond®, today announced that it was a sponsor of the Go Red For Women® / The Heart Truth ® Red Dress Collection that took place last night...
Marketing Feb 07, 2014 Hearts On Fire
Susan O'Connor Joins Slane
Jewelry firm Slane appointed Susan O’Connor as its executive vice president of sales and marketing. O’Connor will oversee the strategic planning and execution of all sales and marketing initiatives at the firm.“Susan is widely recognized throughout the industry for her exceptional track record. Her strategic...
Manufacturing Jan 22, 2014 Jeff Miller
matt marcus
Matt Marcus Joins Gemvara to Head Marketing
Gemvara hired Matt Marcus as its new chief marketing officer. Marcus has more than 15 years of experience in global marketing, design strategy and business operations, and he joined Gemvara from R/GA in Chicago where he was...
Marketing Jan 22, 2014 Jeff Miller
mature shoppers
Effy Jewelry Adopts AgilOne for Predictive Marketing
Effy Jewelry of New York turned to cloud-based predictive marketing firm AgilOne to improve its use of analytics and customer trends through the provider's data platform technology. The jeweler stated, using AgilOne Enterprise Edition...
Technology Jan 21, 2014 Jeff Miller
rahaminov
Rahaminov Diamonds Debuts New Print, Digital Ads
Rahaminov Diamonds created a new advertising and marketing campaign to start off the new year, featuring a charismatic, blond model wearing the latest diamond creations by Tamara Rahaminov Goldfiner. The diamond brand will debut...
Marketing Jan 08, 2014 Jeff Miller
Diamond District
D'Orazio & Assoc. Opens New York Office
D'Orazio & Associates, a Los Angeles-based fashion and fine jewelry public relations (PR) firm, opened an office in New York City to support media relations functions. The new office will work closely with the...
Marketing Jan 06, 2014 Jeff Miller
saks
Mark Briggs to Leave Harrods for Saks
Saks Fifth Avenue appointed Mark Briggs to join the retailer as its new chief marketing officer, effective March 2014. Briggs spent 20 years at Harrods as the luxury retailer's director of store image. In his new role...
Marketing Dec 19, 2013 Jeff Miller
moissanite
McCullough: 'Forever Brilliant' is Ideal Alternative to Diamonds
Moissanite creator Charles & Colvard Ltd. reached out to potential customers with a new campaign meant to draw attention to its affordable, authentic fine jewelry by touting the brand's Forever Brilliant collection. Charles & Colvard...
Gemstones Dec 10, 2013 Jeff Miller
concept store
Hearts On Fire Promotes Caryl Capeci
Diamond brand Hearts On Fire promoted its vice president of marketing, Caryl Capeci, to chief marketing officer. Capeci joined Boston-based Hearts On Fire in 2007 and has been leading the brand's global marketing and publicity...
Marketing Dec 04, 2013 Jeff Miller
baume
Baume & Mercier Debuts 'Celebrate Giving' Film Series
Baume & Mercier introduced a short film series online titled "Celebrate Giving" for the Christmas season to enhance the brand with meaningful stories, while engaging the consumer on an emotional level. The video celebrates...
Watches Nov 20, 2013 Jeff Miller
NAJA
ACE It Education Conference Program Schedule
Press Release: The National Association of Jewelry Appraisers (NAJA) announces its 41st annual Winter ACE© It Education Conference to be held in Tucson, Arizona from February 2 to 3, 2014.The appraisal organization dedicated exclusively to gems and jewelry presents...
Research Nov 18, 2013 NAJA
facebook phone
Forrester Concludes Facebook Teases Marketers But Fails to Deliver
In a carefully crafted blog post, Nate Elliott, the principal analyst at Forrester, authored a public note to ''Mr. Zuckerberg,'' or Mark Zuckerberg, the CEO of Facebook Inc., explaining that the popular social media website is failing its...
Marketing Oct 30, 2013 Jeff Miller
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