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Forevermark Adds Diamantaires and Manufacturers
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Press Release: Forevermark, the diamond brand inscribed with a promise of beauty, rarity and responsible sourcing, announced the addition of new Forevermark diamantaires and manufacturers. Each diamantaire and manufacturer was selected for its...
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Marketing
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May 21, 2013
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Forevermark
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USPTO Grants 'Forevermark Diamond Institute' Trademark
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The U.S. Patent & Trademark Office (USPTO) issued the trademark ''Forevermark Diamond Institute'' to De Beers Centenary of Switzerland on April 23, with the registration number of 4324606. De Beers filed for the trademark on June 16,...
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Financial-Legal
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Apr 25, 2013
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Jeff Miller
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Forevermark Hosts Its Second Canadian Partner Forum
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Press Release: Forevermark, the diamond brand inscribed with a promise of beauty, rarity and responsible sourcing, and Crossworks Manufacturing Ltd. hosted its second annual Forevermark Canadian Partner Forum at the Prince of Wales Hotel...
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Marketing
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Apr 23, 2013
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Forevermark
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Forevermark Hosts 'Shape the Future' Partner Forum
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Press Release: Forevermark, the diamond brand inscribed with a promise of beauty, rarity and responsible sourcing, hosted its second annual Forevermark partner forum at the Ritz-Carlton Orlando, Grande Lakes in Orlando, Florida this week....
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Marketing
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Mar 21, 2013
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Forevermark
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Manufacturing
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Mar 12, 2013
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Jeff Miller
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Forevermark Grades $500M Worth of Diamonds in 2012
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The value of diamonds inscribed by De Beers Forevermark amounted to $500 million in 2012, Stephen Lussier, the CEO of Forevermark, said on Friday.Speaking at the opening of the Mumbai Signature show, Lussier reported that India accounted for 8 percent...
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Rough Markets
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Feb 22, 2013
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Avi Krawitz, Dilipp S. Nag
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De Beers Group Sales -16%, Earnings -49% in 2012
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De Beers group sales fell 16 percent to $6.1 billion in 2012 as rough diamond prices dropped 12 percent during the year. Underlying earnings slumped 49 percent to $506 million.“Although rough diamond prices remained broadly stable in the first...
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Rough Markets
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Feb 15, 2013
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Avi Krawitz
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Forevermark Plans to Reach 130 Stores in India
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Forevermark, the diamond brand from the De Beers Group, is planning to expand its reach to 130 stores in India by the end of this year. De Beers first launched Forevermark in 2008 in Hong Kong, China and Japan in an attempt...
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Retail
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Feb 01, 2013
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Dilipp S Nag
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Forevermark Expands into Ahmedabad, Vadodara
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Forevermark, the diamond brand from the De Beers Group, expanded its reach in India through new partnerships in Ahmedabad and Vadodara of Gujarat state.“We are delighted to launch in Ahmedabad, a market that is of significant importance to us,” said...
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Retail
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Nov 22, 2012
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Dilipp S Nag
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Forevermark's Christmas Season Commercial Spikes Traffic
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Forevermark confirmed that since debuting its U.S. television commercial for The Center of My Universe™ Christmas season campaign, traffic to its website has surged 704 percent. The Center of My Universe commercial is also airing on movie...
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Marketing
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Nov 21, 2012
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Deena Taylor
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Forevermark Launches in Amritsar
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Forevermark, the diamond brand from the De Beers Group, launched in Amritsar, a city in the northwestern part of India, through a partnership with the Khurana Jewellery House.“We are excited at the prospect of working with our partners,...
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Retail
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Oct 18, 2012
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Dilipp S Nag
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Forevermark Introduces its Promise Collection
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Press Release: Forevermark, the diamond brand from the De Beers Group of companies, is proud to unveil The Forevermark Promise Exhibition – a collection of pledges and exceptional diamond pieces from some of today’s most prodigious design talent.Each...
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Polished Markets
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Sep 21, 2012
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Forevermark
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Marketing
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Sep 12, 2012
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Forevermark
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Forevermark Showcases New Collection in Kanpur
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Press Release: The city of Kanpur in north Indian state of Uttar Pradesh on Saturday celebrated Forevermark, the brand from the De Beers Group, and its relationship with Kays Jewels. Bollywood actress Juhi Chawla attended...
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Retail
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Sep 10, 2012
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Forevermark
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Advertising Diamonds
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Sanjay Kothari is on a mission. As vice chairman of the Gem & Jewellery Export Promotion Council (GJEPC), he took every opportunity at the recent India International Jewellery Show (IIJS) to stress the need for effective generic advertising...
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Marketing
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Sep 06, 2012
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Avi Krawitz
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Crossworks Creates Hearts & Arrows Ideal Cushion Cut
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Crossworks Manufacturing developed a hearts and arrows ideal cushion cut to meet increased demand in the marketplace. Through its partnership with the De Beers Forevermark brand, Crossworks will offer this new cut exclusively to Forevermark...
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Polished Markets
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Aug 31, 2012
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Jeff Miller
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Damas Launches Two New Forevermark Collections
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Diamond jewelry retailer Damas launched its new collections in the United Arab Emirates (UAE), featuring Forevermark diamonds with the Forevermark Setting and the Forevermark Millemoi. Both collections are available at six Damas...
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Retail
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Aug 13, 2012
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Jeff Miller
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Marketing
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Aug 08, 2012
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Rapaport News
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Value-Added Ethics
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Two major trends are currently engulfing the diamond market – branding and ethical consumerism. Savvy diamond firms across the pipeline would do well to enmesh the two. Ultimately, a company’s corporate social responsibility (CSR)...
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Fair Trade
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Jun 22, 2012
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Avi Krawitz
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Damas Becomes the Forevermark Jeweler for U.A.E.
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Forevermark appointed retailer Damas as its exclusive authorized jeweler in the United Arab Emirates (U.A.E.). Forevermark collections will soon be available at six Damas stores within the country, specifically at the Marina Mall in Abu Dhabi,...
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Retail
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Jun 12, 2012
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Jeff Miller
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